LA Event Management and TRBs People in Retail Awards 2023

In 2023, The Retail Bulletin (TRB) introduced the People in Retail Awards, a unique initiative celebrating the unsung heroes at the frontline of the retail industry. Unlike traditional awards that focus on leadership, TRB aimed to recognise exceptional individuals at all levels, promoting inclusivity and a people-first philosophy.



The collaboration between LA Event Management and The Retail Bulletin not only met, but exceeded the objectives of the People in Retail Awards 2023. The success of the inaugural event laid the groundwork for a continued partnership in future editions, showcasing the effectiveness of strategic planning, collaboration, and a shared commitment to celebrating individuals in the retail sector.

 Background:
Having never undertaken such an endeavour, TRB sought a partner who shared their values of recognising and appreciating individuals in the retail sector. The goals included celebrating exceptional individuals, showcasing talent nationally, providing a benchmark for workplace improvement, advocating for a people-first approach, and building industry connections.

Selection of LA Event Management:
TRB selected LA Event Management (LAEM) as their event management partner, recognising the need for an experienced team capable of seamlessly achieving their goals. LAEM's full-service capabilities, creativity, and commitment to communication made them the ideal choice. TRB valued LAEM's expertise in planning, logistics, execution, and post-event evaluation.

Pre-Event Planning:
LAEM and TRB began with detailed planning sessions to understand goals and needs. Concept and design were discussed in depth, followed by collaborative sessions with stakeholders to align on budget, timelines, and responsibilities. Regular face-to-face and virtual meetings ensured ongoing collaboration. LAEM provided valuable insights, managed every detail from venue selection to legal compliance, and offered recommendations based on their extensive experience.

Team Collaboration:
Collaboration and effective team management were pivotal to the project's success. Open and regular discussions, along with tight project management, were key elements in ensuring the event's success and establishing a strong foundation for future projects.

Challenges:

Building Credibility:
Approach: Recognising the challenge of establishing credibility for a new awards program, LA Event Management and TRB strategically showcased their commitment to excellence.

Solution: LAEM leveraged its extensive experience in similar events, emphasising its successful track record. TRB collaborated with respected figures in the retail industry, securing endorsements and testimonials to build trust.

Audience Engagement:
Approach: With the awards being a novel concept, attracting the target audience required a thoughtful and engaging approach.

Solution: LAEM and TRB developed a comprehensive marketing and promotional strategy. They used social media, traditional media, and industry partnerships to generate interest. The messaging focused on the uniqueness of the awards, emphasising inclusivity and the celebration of all individuals in the retail sector.